Wacky ways promote road safety – Road Safety Week 2015

Posted 19/11/2015

Ashtons Legal is joining with the Brain Injury Group to support this year’s Road Safety Week campaign (November 23-29).The theme for 2015 is ‘Drive less, live more’, and the intention is to reduce the number of car journeys in order to improve road safety and the environment.

To celebrate this idea, we are asking local school children to show us their favourite wacky ways to get to school. A range of ideas have been suggested – from gliding in on a magic carpet to riding an elephant or using their own personal zip wire – and youngsters will be asked to draw themselves travelling to school by their preferred method. Wacky is good – but safety is also an important consideration to helmets, reflective clothing and lights are all to be encouraged!

Road traffic collisions are currently the leading cause of brain injury in the UK which is why the Brain Injury Group and its member firms have supported the Road Safety Week initiative for several years. This year Ashtons Legal will be helping to raise awareness of road safety with the children of Lakenheath Primary School.

“The Road Safety Week message is about keeping everyone safe on the roads,” says a Personal Injury Partner at Ashtons Legal. “We work with many families and children that have suffered a brain injury as the result of a road traffic accident; the ‘wacky ways’ competition is designed to engage the children’s interest and spark their imagination whilst emphasising the importance of road safety.”

Ashtons will help to judge the competition entries and award prizes for the best ideas. The winning entry in each class will receive at £10 voucher, and there will be a shared prize for the class that comes up with the wackiest idea of all. In addition, every child taking part will receive a reflective gift from the Brain Injury Group to help them be seen and be safe on the roads.

“We are really looking forward to seeing how our local youngsters would like to travel to school,” continues Ashtons. “Personally I like the idea of travelling by Pogo Stick or Space Hopper – bouncing into school or work sounds like a lot of fun!”

For more information about Road Safety Week, visit http://www.roadsafetyweek.org.uk/or visit the Brain Injury Group website.