Norfolk and Suffolk based Cecil Amey Opticians and Hearing Care acquires Penningtons Opticians

Cecil Amey Opticians and Hearing Care has added a further three branches to its previous ten across Norfolk and Suffolk following the successful completion of its acquisition of Penningtons Opticians this month.

It was aided in its purchase by Ashtons Legal LLP who helped to achieve a smooth transfer of both the Penningtons Opticians business and of its six members of staff, all of whom have been retained by Cecil Amey.

Cecil Amey Opticians and Hearing Care, which celebrates its 100 year anniversary in 2024, had its first branch in Norwich and has grown steadily to have an established presence in Attleborough, Aylsham, Dereham, Harleston, Halesworth, Holt, Norwich, Watton, Wroxham and Wymondham and now adds Beccles, Loddon and Lowestoft to its network of branches.

Jasmine Allen, a solicitor in the Ashtons corporate and commercial team, supported Cecil Amey Opticians and Hearing Care on the transaction with the assistance of corporate colleague Mark Watson and employment specialist Jessica Piper.

Jasmine comments: “It is lovely to work with a business that has a clear strategy involving growing its network of branches in our region’s market towns. Sadly, too many other businesses are disappearing from our high streets. The successful transfer of all the staff was an added bonus. We wish Robert and Emma Amey every success as they continue to expand their thriving business”.

Robert Amey adds: “The team at Ashtons did exactly what we needed of them and were a pleasure to work with. We are delighted to have achieved a positive outcome for all concerned.”

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